Eligible Projects and Use of Funds -
The City of New Berlin Tourism Commission will consider funding for projects and events
that benefit the City of New Berlin and will likely result in increased room stays within the
City. Items that can be funded by the Commission include:
• Design, production and placement costs for marketing that targets visitors from
   outside the City of New Berlin and its surrounding communities. This includes but is
   not limited to: brochures, fliers, posters, direct mail, registration materials, print ads,
   radio ads, television ads. Website enhancements that are reasonably likely to
   increase tourism and overnight hotel stay. Web and social media marketing that
   increase traffic of visitors from outside the City and its surrounding communities.
• Purchase of marketing lists, search engine marketing ad words, google ad words.
• Offsite signage such as billboards targeting visitors that live outside the City and its
   surrounding communities.
* NOTE: Payroll, positions or organizational operating costs will not be considered.
   Grant Limits